SEO Fight Club / By
“Exploring The Current State Of Google: Dot It Spam Network Alert!”
– Today I wanted to conduct a field observation show on the current state of Google and see what stands out in the search results.
– The primary index allocation has drifted smaller yet again, down from 160 to 153 results for a keyword.
– Star ratings are still present and you can get stars with just one vote.
– Phone numbers are appearing both in title text as well as summary text of search result which could potentially be an extra powerful Geo signal location indicator.
– Be aware of Dot It Spam Network links!
“Yoga Pants And The Unwinnable SEO Battle”
– I researched keyword results for a single keyword and found that out of 158 results, 20-30 were spam.
– Google’s web spam updates have been abysmal and don’t appear to get rid of the worst forms of spam in the search engine index.
– It looks like they are moving things around in their primary index allocation so it is unclear what this means.
– It appears that tables might be used as a way to display CRO information if done correctly, similar to numbered headings.
– Even ads now showcase keyword density
– an indication that it is still alive as an SEO tactic!
– Finally, after all my research efforts, I can never seem to rank for “yoga pants”
– too expensive these days!
“The Image Of SEO: Understanding The Role Of Images In Rankings”
– I recently investigated why I couldn’t rank for one keyword, and learned that it was because of images playing a part in the rankings.
– I now know that if you can get into the top 100 with just on page SEO then you are a better SEO than me!
– With certain Ecom keywords, images play a massive role and neglecting this is likely a big mistake.
– Shopping results appear more blended in search results than what they used to be
– there’s an infinite scroll mix between shopping results and organic ones.
– Headings such as H2s can be used to force content into summary text.
– Google is sniping from merchant center feeds which suggests how important data completeness is for them.
– When blending in shopping feed results with infinite scroll, primary index size falls down to 112 when looking at shopping keywords.
“Level The Playing Field: How Small Businesses Can Compete With Big Ones In SEO And CRO”
– Cro and SEO are both important for optimizing a business’s performance.
– Search algorithms have changed, making organic web search results only one piece of the blended content found in Google searches.
– Shopping keywords now have much fewer results due to the merging of ads and actual search results.
– It is possible for small businesses to compete with larger ones despite their different levels of resources; Two Sons Plumbing is an example of this feat being achieved.
“Get To The Top Of The Rankings With Professional SEO”
– Professional SEO helped this website get to the top of the rankings.
Trust icons, green check marks and bright yellow stars are powerful visual cues that could increase click-through rates if used strategically.
Search engine algorithms consider many elements like trust and keyword optimization for a successful ranking, especially with close returns.
When searching for local business, completeness of profile is key–categories, switches and settings within a company’s digital profile can determine if it will appear in search results or not.
Engagement with the result may also influence its ranking
– so pay attention to reviews!
“Uncovering The Impact Of Local Shared Data On SEO Rankings”
-I recently discovered that keyword and business profile switches can trigger sorts and filters in Google Business profiles.
-The number of maps factors used for local shared data is rising quickly, making it the top factor.
-November data is too new to accurately take into account for SEO rankings, so using a rolling current month approach should be taken with caution.
-My experience working with different off page data has shown me that freshness of backlink data matters as it correlates more accurately than older sources.
-Adbot crawler activity has increased since the Spam Update
– possibly due to compliance needs
– but I’m not sure if this affects their crawl budget.