Episode 45 – Creating SEO Experiments

SEO Fight Club / By SEO Tools “The Battle For SEO Supremacy: A 24-Hour Competition” -Recently I was part of a really cool competition involving Terry Power, Honey Witcher and Craig Campbell. -The challenge had no rules except for what needed to be done in order to win. -However, it was limited by the 24 hour time…

SEO Fight Club / By SEO Tools “Searching The Four Stages And Beyond” – Today we discussed the four stages of search: crawling, rendering, indexing and ranking. – We recognized that there is an additional stage of search called discovery which wasn’t included in the article. – Crawling is a complicated process with various parts including mobile…

SEO Fight Club / By SEO Tools “SEO Fight Club: Is The Google ‘Helpful Content’ Update As Helpful As We Thought?” – During our recent SEO Fight Club we discussed the Google “Helpful Content” update – We haven’t seen any significant difference in ranking post update, leading us to conclude that it may not be as impactful…

SEO Fight Club / By SEO Tools “The Controversy, The Checklist, And The Course: A Guide To SEO In 2021” – I am joining you today to discuss two topics: an SEO Checklist and the Google Search Console URL Parameter Tool. – We will be largely discussing the copyright controversy between Chris Palmer and Olga, which surrounds…

SEO Fight Club / By SEO Tools “Google’s Black Friday Gift: A Pleasant Surprise?” – I recently participated in an SEO Fight Club Q&A where we discussed Black Friday predictions. Clinton and Lee had different outlooks on what would happen, with Clinton predicting Google would pull the lever harder for small and medium businesses than it has…