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SEO Fight Club – Episode 171: SEO Testing Demystified
“Test Before You Wreck: The Perils of Google Business Profile Reinstatements” – I recently joined an episode of SEO Fight Club to discuss a thought-provoking topic put together by our host. When I began my journey in SEO, the first thing I did was testing small stores and only migrating victories to other stores…
SEO Fight Club Q&A
SEO Fight Club / By SEO Tools “Google’s Black Friday Gift: A Pleasant Surprise?” – I recently participated in an SEO Fight Club Q&A where we discussed Black Friday predictions. Clinton and Lee had different outlooks on what would happen, with Clinton predicting Google would pull the lever harder for small and medium businesses than it has…
SEO Fight Club – Episode 156 – Entities
SEO Fight Club / By SEO Tools “The Entity Debate: Has The Verdict Changed?” -Two and a half years ago, there was debate amongst SEO testers about entities. -Some argued they should do more research while others called it a ridiculous thing to do in SEO. -I want to look back on these claims and see how…
SEO Fight Club – Episode 181 – Helpful Content Theories
SEO Fight Club / By SEO Tools “Let The SEO Fight Club Begin!” – I recently attended a live episode of SEO Fight Club and encouraged participants to ask questions – Carolyn discussed that indexing is taking longer than normal, particularly for new content – It’s important to remember that Google Search Console often takes much longer…
SEO Fight Club – Episode 160 – Wasting Time & Money
SEO Fight Club / By SEO Tools “Exploring The Fairness Of Google’s Keyword Cannibalization Process” – We recently discussed keyword cannibalization in SEO Fight Club and exploring how to define it formally with data. – It seems like Google has an opportunity cost when it comes to the decision making process of keyword cannibalisation. – I was…
