Episode 43 – Pitfalls of SEO Testing

SEO Fight Club / By SEO Tools “The Battle For SEO Supremacy: A 24-Hour Competition” -Recently I was part of a really cool competition involving Terry Power, Honey Witcher and Craig Campbell. -The challenge had no rules except for what needed to be done in order to win. -However, it was limited by the 24 hour time…

SEO Fight Club / By SEO Tools “SEO: Keeping Up With The Volatility” – Today I am talking about the current climate of SEO and how news sources are constantly reporting updates. – There is always some level of SEO volatility, so these reports on updates may not be accurate. – Google is announcing the major changes,…

SEO Fight Club / By SEO Tools “SEO Spring Training: Quality Education For All Levels” • Welcome to SEO Fight Club! We’re just doing Q&A and covering topics like last week’s conference. • Terry is going to give us the rundown on SEO Spring Training: it’s meant for teaching people of all levels of this industry, with…

SEO Fight Club / By SEO Tools “Exploring The Fairness Of Google’s Keyword Cannibalization Process” – We recently discussed keyword cannibalization in SEO Fight Club and exploring how to define it formally with data. – It seems like Google has an opportunity cost when it comes to the decision making process of keyword cannibalisation. – I was…

SEO Fight Club / By SEO Tools “Let The SEO Fight Club Begin!” – I recently attended a live episode of SEO Fight Club and encouraged participants to ask questions – Carolyn discussed that indexing is taking longer than normal, particularly for new content – It’s important to remember that Google Search Console often takes much longer…

SEO Fight Club / By SEO Tools “SEO Fight Club: Is The Google ‘Helpful Content’ Update As Helpful As We Thought?” – During our recent SEO Fight Club we discussed the Google “Helpful Content” update – We haven’t seen any significant difference in ranking post update, leading us to conclude that it may not be as impactful…