Episode 45 – Creating SEO Experiments

SEO Fight Club / By SEO Tools Taming The Beast: Unlocking Tidy’s Potential For SEO Testing -Today on SEO Fight Club, I’m discussing an underutilized class of SEO testing -This type of testing can be done in real time and doesn’t involve indexing or waiting for pages to rank -We’re talking about a library called Tidy which…

SEO Fight Club / By SEO Tools “Searching The Four Stages And Beyond” – Today we discussed the four stages of search: crawling, rendering, indexing and ranking. – We recognized that there is an additional stage of search called discovery which wasn’t included in the article. – Crawling is a complicated process with various parts including mobile…

SEO Fight Club / By SEO Tools “Going Down The Wrong Path: SEO Fight Club And The Mueller Quote” – I recently watched an episode of SEO Fight Club and we discussed some news stories, did a Q&A, and discussed the podcast update. – During this conversation, there was a John Mueller quote that suggested measurements should…

SEO Fight Club / By SEO Tools Unpacking The Latest SEO Updates: Analyzing Data & Asking Questions. – Participated in a discussion of an SEO Fight Club episode on data coming out of Cora 7 related to local service areas – Discussed 10 different factors and four different service areas that can impact SEO – Aim was…

SEO Fight Club / By SEO Tools “Exploring The Fairness Of Google’s Keyword Cannibalization Process” – We recently discussed keyword cannibalization in SEO Fight Club and exploring how to define it formally with data. – It seems like Google has an opportunity cost when it comes to the decision making process of keyword cannibalisation. – I was…